We would like to bring to your attetion to upcoming conferce about Sales Force Effectiveness. Event will take place in Barcelona, Spin, from 2nd to 4th April 2008.

6th annual Sales Force Effectiveness Conference Europe

Sales Force Effectivnes is evolving rapidly and this year's event is a reflection of all the latest changes. Organisers have spoken in depth to 700+ pharma executives across Europe in order to create a broader than ever Programme. 

Are you ready to unleash the power of your sales force?

 Improving the effectiveness of the sales force is rapidly becoming just one integral aspect of total operational effectiveness and with this shift, the sales and marketing functions within Big pharma are working more closely than ever before.

The 6th annual Sales Force Effectiveness Conference Europe will show you how to make this transition to operational excellence and ensure you maximise your opportunities in the changing European Healthcare Environment.

Network and share knowledge with the leading minds in pharmaceutical sales and marketing excellence. At this event you will:

• Learn how to build truly customer-centric strategies by aligning your key processes and organisation around your customers to achieve business excellence
• Discover how sales management is developing and changing and what you need to do to plan for the future
• Identify high impact KPIs that align with your sales strategy for maximum results and a motivated sales force
• Optimise First Line Managers with the latest coaching, training and management strategies
• Evaluate how Key Account Management can be used in your organisation and what elements you need to adopt to drive your business
• Find out how the latest technolgies like wireless applications, podcasting, social networking and mobile devices can support and streamline your SFE initiatives
• Increase your value proposition with KOL mapping and influence networks for truly effectuve targeting and segmentation

Expert speakers from last year's event included:

80 expert speakers, 40 innovative case studies, 10 practical workshops, 19 interactive discussion forums, one-to-one meetings, 20 hours of networking time, speed-networking and many, many more!

Demanding, dynamic, changing, challenging - all words that can be used to describe the healthcare environment you're working in, in Europe. Cost-containment and decentralisation are driving changes in healthcare systems acrosss Europe making it more difficult for you to gain access to your customers, get your drugs on reimbursement lists and increase sales.

Coupled with budget constraints and downsizing in your organisation, this is a very turbulent time for sales executives who are still expected to sustain growth and satisfy shareholders. As a result pharma companies are reorganising their structures, re-aligning their processes and integrating their functions in order to put the chnaging customer base at the centre of their business and drive sales excellence.

That's not an easy task: Key Acount Management, influence mapping, system integration, change management, CRM optimisation, incentive schemes, KPIs, targeting, call quality, regulatory compliance are all topics which need to be addressed and evaluated in order to plan and implement your strategy. That's where this conference can help you!

Latest news! Dramatic changes for the 2008 event

Eyeforpharma is the organiser of the industry's biggest get-together, are rising to the challenge of effecting positive change on the industry, in the interest of everybody who attends our events and their future prosperity. The event is the biggest and best in the calendar and to ensure we keep it that way, we must keep ahead of your significant upcoming challenges.

We plan to implement a series of quite dramatic changes in 2008 to ensure that SFE Europe remains the best and biggest sales management event for Pharma in Europe. These include:

• Quality, case-study-based presentations and break-out session monitored and reviewed by a team of SFE experts who will work with facilitators and speakers for at least 2 months prior to the conference to ensure a consistent quality
• No sales pitches! Presentations and workshop for solutions providers and consultants will be strictly limited to ensure a positive outcomes for you.
• Innovative presentations and break-out sessions: SFE is now a mature subject. Rather than just concentrating on SFE in general, we'll focus on uncovering new topics, as there is real innovation in many areas of SFE. The format of the event will be redesigned to focus on specific topics rather than a general programme
• More Networking and Delegate Face-time: We know this is what you want, so in 2008 we will be adding more time to ensuring you get as much time as possible to network. Days will finish earlier to ensure you stay focused and interested throughout the event.

For the full conference brochure and more information visit, www.eyeforpharma.com/sales2008/brochure.shtml

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