Online Pharmacies - Implications for the Pharmaceutical Industry
Online pharmacies are playing an increasing role in the prescription pharmaceutical industry as patients seek the convenience and in some cases cost benefits that they can provide. However while online pharmacies offer considerable benefits there are also risks attached to their increasing role.
Online pharmacies have to date had a relatively limited impact on the pharmaceutical market but the increasing impact of the internet globally combined with developments such as the increasing adoption of ePrescribing will only serve to increase impact.
